Logo Design For "Asian@GCD/UFO" Community


Logo Design • Branding

Problem Statement: Asian@GCD/UFO is a community with the vision of empowering Asians within GCD and UFO to embrace their authentic selves, fostering an environment where Asians can bring their true identities to Google and thrive at every level. To successfully promote this community across the company, the Asian@GCD/UFO team has recognized the necessity for specific identity design requirements. This involves the creation of a logo that seamlessly aligns with the company's image, suitable for use across various promotional and communication channels, reinforcing a unified and cohesive sense of identity.

  • What We Did
  • Design Research
  • Logo Design
  • Branding Design
  • Design Mockups

" When creating this logo, my objective was to communicate the essence of this community, which is dedicated to establishing a secure, inclusive, and enjoyable environment for Asians in GCD & UFO. The design takes inspiration from six regions of Asia, symbolizing the unity of diverse individuals coming together to form a robust community. The color palette and shapes in the logo adhere to Google's brand guidelines. Its adaptability ensures effortless integration across diverse applications and sizes, while upholding a visually appealing and unified design. "

- Sushant Rai (Logo Designer)





























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